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Super Colon Exhibit To Appear At U.S. Bank Championship

Thursday, July 17, 2008

8-foot-tall, 20-foot-long exhibit sponsored by Aurora Health Care to increase awareness of colorectal cancer

The Super Colon, an 8-foot tall, 20-foot long exhibit designed to educate the public about the dangers of colorectal cancer, will be on display at the U.S. Bank Championship at Brown Deer Park, 7625 N. Range Line Rd., Milwaukee, Thursday, July 17, through Sunday, July 20.

The Super Colon is owned by the Prevent Cancer Foundation and will be at the golf championship courtesy of Aurora Health Care and the Judy Kerns Pence Cancer Fund at Aurora Sinai Medical Center. Aurora also is one of the sponsors of the golf tournament.

The inflatable, interactive educational tool allows visitors to walk through the colon and learn about the importance of colorectal cancer prevention, risks, symptoms and treatments.

“Colorectal cancer is cancer of the colon and/or rectum and is the second leading cancer killer in the U.S. for both men and women combined, with about 148,810 cases expected to be diagnosed in 2008,” said Bill Laffey, regional director of cancer services for Aurora Health Care. “But the good news is, it’s preventable and, if detected early, can be successfully treated 90 percent of the time.”

Colorectal cancer equally affects men and women of all races, according to the Prevent Cancer Foundation. The best way to prevent the cancer is by undergoing screening starting at age 50 for men and women who don’t have a family history of colon cancer. If there is a family history screenings are recommended at an earlier age.

Aurora Health Care is a not-for-profit Wisconsin health care provider and a national leader in efforts to improve the quality of health care. Aurora offers care at sites in more than 90 communities throughout eastern Wisconsin.


Contact: Sue Pierman (414-647-6432)

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